Brake the Cycle 2019 | What is Peer to Peer? Peer-to-peer fundraising isn't new. For years, many organizations have engaged their supporters — from staff and volunteers to program participants and current donors — to raise funds on their behalf. Traditionally, these campaigns take the form of a walk-a-thon or similar kind of event at which supporters enlist sponsors from their own networks of colleagues, friends, and family. Informally, this kind of distributed fundraising is sometimes called "team," "a-thon," or "friend-to-friend" fundraising. Read about Brake the Cycle here. | |
